Location, location, location… Inno 58

Getting ready to create innovation!

focusing on brands

Now we have to focus deeply one the most important brands of Raisio.

We decided to split it and to be prepared to the camp!

Here are your brands:

Simon: Honey Monster
Laura: Nalle, Sunnuntai
Minna: Benecol
Björn: Torino
Marianne: Provena, Elovena
Bene: Juicee Gummee, Fox’s confectionery

principles of marketing

 

Principles of Marketing develops an innovative customer-value and customer-relationships framework that captures the essence of today’s marketing by explaining how to create value for customers in order to capture value from customers in return and building and managing strong, value-creating brands. It is filled with interesting examples and stories about real companies, such as Amazon, Google, ASOS and Lego and their marketing practices!

Action Plan

Action Plan for our Group

-what knowledge do we still need and where will you find it?

visiting and communcation with the clients, questionnaire and survey of the consumer, market researches

-what skills do we need?

media skills, communication and writing skills, teamwork, marketing and innovation

-what media should we know how to operate? (FB, Twitter, Blog)

Social Media,TV-Commercials

-who are the key persons needed to make it happen?

employee of raisio in development and researches

-what kind of message is needed to make it stick in the minds of the target group? (to evaluate it)

visual commercial (music, voice, videos, colours)

How to make a phenomenon of your product and brands and how to spread it!!!!

Annual Report of Raisio in 2012

http://annualreport2012.raisio.com/www/page/vuosikertomus2012_en

Annual Report of 2012

Company Description of Raisio

Short Company Description of Raisio

Raisio Group Oyj (the company) was founded in 1939. The Company’s operations are divided into three business sectors: Raisio chemicals, Raisio nutritiuon and Raisio Life sciences. Raisio Chemicals Raisio Chemicals serves the paper industry globally, supplying it with functional paper chemical concepts. Raisio Chemicals focuses especially on functional paper chemicals that improve paper and board quality and properties. The product range includes latex binders used for paper coating, specialty chemicals and starch binders. Specialty chemicals include de-inking chemicals, hydrophobic sizes and specialty polymers. Europe and Asia, especially China are the key growth areas. Specialty chemicals consist of hydrophobic sizes, de-inking chemicals, Raifix and Raisabond polymers and additives for coatings. The main customer groups are manufacturers of fine paper, newsprint paper and packaging board. The market areas are Europe, North and South America and Asia. Raisio Nutrition Raisio Nutrition comprises the Food business area (Milling, Margarine and Potato Processing businesses), Animal Feeds and Malt business areas as well as the Grain Starch business. Raisio Nutrition focuses mainly on the Baltic region, particularly Finland, Poland and Russia. Raisio Nutrition’s current business operations are based on total control and traceability of the processing chain from vegetable-based raw materials – grain, oil plants and potatoes – into foods, raw materials for other food production and animal feeds. Food business area The Food business area comprises Milling, Margarine and Potato Processing. Grains: The product range includes flakes, flours, pasta and rice. Other brand names in Finland: Sunnuntai, Risella, Ani Helena, Torino and Nalle. Margarines: Besides margarine, the product range includes vegetable-based cream cheeses and edible oils. Finnish brands are Benecol, Keiju, Kultasula, Sunnuntai. Potato products: The product range includes frozen and dried products, such as French fries, mashed potato powders and special potato products. Animal Feed The Animal Feeds business area makes highly processed feed mixes for farm animals and special feeds for fish and fur animals. The Animal Feeds business area comprises Raisio Feed Ltd, which makes farm and fish feeds, Monäs Feed Oy Ab which produces feeds for fur farming and the Oil Milling business which processes vegetable oils and protein meal for use as raw material in Raisio’s own food and animal feed operations. Raisio Feed’s best-known brands in Finland: Herkku, Maituri, Melli, Nutra, Royal and Hercules. Malt The business area Malt’s is to be a growing and developing unit forming a link in the value chain of brewery products as Finnish barley is processed into beer and whisky. Oil&Milling Raisio’s oil milling plant is a major manufacturer of vegetable oils and protein meals in Finland. The product range includes soybean and rapeseed oils, as well as soybean and rapeseed meals. The annual production capacity is approximately 180,000 tonnes of vegetable oils and meals, of which 2/3 are refined from soybean and 1/3 from rapeseed. Oil and milling Products include vegetable oils and protein meals. Raisio Life Sciences Raisio Life Sciences produces functional food ingredients and food diagnostics. Raisio Life Sciences (RLS) develops, produces and markets food ingredients with health benefits, feed components and also analytical systems, diagnostic testing systems and reagents for testing the food safety and quality. The company’s main focus is to respond to health problems such as heart health, diabetes, and allergy in industrial countries, with nutritional methods. The main product of the Raisio Life Sciences business sector is the Benecol ingredient, stanol ester. Stanol ester is used in a number of products including margarine, yoghurt, milk and snack bars.

Hej Hej ;)

My name is Benedikt Kick an Iam 24 years old. Originally i’m from a small village in the south part of Germany close to an old latin city called Regensburg!

After i had done my A-level i made an apprenticeship as an management assistant in wholesale and foreign trade and currently iam studying Business Aministration in the third semester here in the beautiful city of Turku at Novia University of Applied Sciences.

For myself this is an unique opportunity studying in an area, where the finish and swedish culture comes together. What i like most about Finland is the nature, the archipelago and of course going to Sauna and swiming in the sea after that!

Furthermore i’m looking forward to take part in the INNO58 course. I think it will be a great experience working in a team, creating some ideas for Innovation and working close together with a company!

On my spare time i like doing sports as much as possibly and especially playing football!

That’s all right now! Here is a picture of me trying to catch some fishes with an wooden hinge 😉